This dynamic digital landscape of the current modern world is changing the hotel industry. The rise of AI- powered hotel operations and smart room mechanisms has revolutionized hospitality. Under this changing mechanism, Metasearch advertising has strengthened the hospitality market. As it focuses on specific search engines, Metasearch has increased the visibility of search results due to its SEO-optimized advanced mechanism. Two of the most important metasearch engines are Google Hotel Ads and Trivago, but choosing between them depends on your budget, target audiences, and marketing goals. A robust and dedicated Hotel Paid MetaSearch strategy is required by hotel firms to maximize visibility, drive direct bookings, and stay competitive in this cut throat digital market.
What is MetaSearch engine? How it is important for Hotel business
A search aggregator tool that searches multiple search engines simultaneously and compiles the required results into a single combined list. It mainly depends on the search results of other search engines to show a wide range of best search results in a single platform.
It is important for the hotel business as it gives the foremost result for hotel booking by increasing the visibility of best-in-class available rooms in a single channel by using multiple databases of various search engines. MetaSearch engine helps the customer to know more about the prime alternative of hotel prices, its availability, and reviews from multiple sources on a single channel. This results in increased online exposure to customers attracting potential guests and generating more bookings.
Whom to choose, Google Hotel Ads or Trivago?
Google Hotel Ads is one of the most reputed platforms for Hotel paid MetaSearch, offering unparalleled visibility across Google search. Even though it’s new, it’s a giant platform growing globally. The robust algorithms for its search engine create a hyper-target booking system. Under Google Hotel Ads, customers can get all the information regarding hotels in just two clicks. Google Hotel Ads appears in Google search results as well as in other platforms related to Google which gives a wider chance for hotels giving it unparalleled visibility across all channels. Google mainly comes with higher cost per click but the conversion rate for this platform is higher than its competitors due to their wide market coverage.
On the other hand, Trivago has a lower cost per click but the conversion rate is slightly lower than their core competitors. As we know Trivago is a part of Expedia Group which has a large market share in Europe. They focus on the lowest price offer, that’s why when you use Trivago the lowest price will come on the top. They are now growing in the USA too. If considering a lower budget then Trivago would be a better choice for you to invest in MetaSearch Advertising.
Conclusion
Google Hotel Ads and Trivago both have their own pros and cons. It depends upon your budget and the market dynamics. That’s why platforms like UNO RateGain come into the market, which provides robust MetaSearch solutions with dynamic optimization of the platform, which will certainly manage all of your MetaSearch Campaigns.
